Page 143 - EuroVision – Museums Exhibiting Europe (EMEE). The E-book
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EUROVISION LAB.S
CHAPTER 2: EMEE OUTCOMES
CHAPTER 5 CHAPTER 4 CHAPTER 3 CHAPTER 2 CHAPTER 1
The development and presentation of the so-called ‘EuroVision Lab.s’ with the tagline One Object – Many Visions – EuroVisions constituted an integral part of the EMEE project, as these efforts aimed to test the theoretical concepts of Change of Perspective in a practical context. The exhibitions organized by the museums showed the re-interpretation of topics from a European/ transregional perspective or demonstrated with individual object examples what a re-interpretation according to the EMEE concept could look like. Many of these exhibitions were designed to encourage participation, which allowed former non-visitor groups to form new perspectives on the topics and objects. Similarly, using social media (Toolkit 5) contributed to establishing new communication chan- nels – especially among younger audiences – and to make them a bigger part of the exhibition planning.
Another important objective of EuroVision Lab.s was to ensure that visitors would not just perceive the museum as a ‘storage place’ and place for exhibiting objects: in line with the re-interpretation of ob- jects from a European/ transregional perspective, the EuroVision Lab. showed that museums can be a place where cultural heritage can be re-negotiated and re-interpreted against the backdrop of the problems and questions of today. Museums encourage visitors to become active citizens, to form an opinion and to participate. Consequently, the Euro- Vision Lab.s were accompanied by an extensive programme including cultural events, opportunities for participation, talks and workshops for visitors. All of these efforts played their part in preventing visitors from perceiving the museum solely as a storage place for objects.
Photo: © ESPÉ de l’académie de Créteil-UPEC, France
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