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strategies for presenting objects in a museum. The second part deals with scenographic concepts suitable for practical application that allow for a multi-layered presentation of museum objects that also lends it- self to visitor participation. These concepts are illustrated with the help of sketches that show, how the aforementioned parameters, tools and strategies can be employed to visualize the Change of Perspective.
Toolkit 5: Social Web and Interaction. Social Media Technologies
for European National and Regional Museums
Today, there are new technologies available for the unfolding of a dia- logical variety of perspectives when dealing with material culture and people discussing cultural heritage. They can support the presentation of multi-layered object interpretations in a museum, but, more impor- tantly, they can visualize the visitors’ impressions and perspectives and thus generate lively discussions. Therefore, working with social media technologies constitutes an integral part of the EMEE concept’s Change of Perspective.
Toolkit 5 offers support when it comes to understanding and apply- ing interactive information and social media technologies for national and regional museums in Europe. Web 2.0 applications such as Facebook, Twitter and Google+ are not just an added bonus. Rather, it is essential for the development of museums to employ these communication chan- nels ef ciently. The goal must be to share and spread knowledge and also to facilitate open and effective communication with museum visi- tors and non-visitors on all kinds of museum topics.
Download Toolkit 4 in English [PDF]
Download Toolkit 5 in English [PDF] Download Toolkit 5 in German [PDF]
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CHAPTER 2: EMEE OUTCOMES
CHAPTER 5 CHAPTER 4 CHAPTER 3 CHAPTER 2 CHAPTER 1


































































































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